Kept’s goal is to help organizations move towards a circular model: to make the most of material resources (minimizing the consumption of primary materials and the volume of waste generated), while creating value for the end user. According to some estimates, up to 80% of the environmental impact is embedded at the stage of product design, and waste as such is the result of design errors. For this reason, at Kept we focus on upstream innovations that allow for rethinking of business processes and identification of strategic levers of influence, which leads to lower costs, improved operating efficiency and the most significant environmental effect.
Kept’s approach to the provision of services in the area of circular economy is based on the knowledge of respective current global trends and solutions, strong links with the international expert community, and the long track record of our specialists in various sustainability projects across Russia and the CIS. We work with all industries, but the strongest impact of circular solutions will be experienced by the manufacturing and light industry, construction, retail and packaging, food production, agriculture, and electronics throughout the lifecycle.